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The (Expanded) Secret Language of Jewish Communal Professionals

Since writing my first glossary of words used by Jews-For-A-Living (aka Jewish Communal Professionals), I’ve been hit with a million other suggestions for words that I missed. So here’s a few that got away last time and deserve to be mentioned. And once again, because people get their tzitzits in a twist…it’s all in good fun.

Young Jewish Professional: anyone who has a worthy job in the Jewish community, ages 21-35. You’re out of college (or about to be) and you work a job that requires you to wear a suit and tie. Your Blackberry (or iPhone if you’re in an “edgy” career like advertising or marketing) is filled with last names that end with -stein, -berg, -man or -feld, all of whom are ready to give you a great deal on whatever it is that you want. You volunteer for at least two Jewish non-profits, which includes at least one Young Jewish Professionals Group such as Birthright Israel Next or something at the JCC or a synagogue.

“The Young Jewish Professionals group of Congregations Beth Israel will be meeting at TGI Fridays the first Thursday of the month to discuss networking opportunities in the Jewish community.”

Networking Events: any excuse to eat, drink, meet people and sell something (including yourself). The domain of Young Jewish Professionals, networking events are usually sponsored by Jewish organizations, with the idea that by facilitating something, they’ll attract attention to their organization (read: get you to give them money or volunteer) but also look good in the community. It’s a great place to hook up, but it’s a bad place to promote anything because at the end of the night you can never remember anyone fully or what it is that they wanted. You also come home with a billion business cards for organizations and services you really don’t care about at all. Networking events also have a guest speaker, who is usually someone Jewish (in last name only) but has some level of financial success and gives a half-way decent Tony Robbins-style motivational speech.

“Federation will be sponsoring a Networking Event on Tuesday. Guests are encouraged to dress their best as they sample the finest treats from Nancy’s Noshes. Our guest speaker with be Adam Klein, CEO of Insert-Important-Sounding-Company to talk about ‘Following Your Dreams of Success In the Age of the Internet’”.

Marketing Director: the person who makes lame things sound more fun. Usually a hot girl (Sephardic girls are great at this) or a guy who knows how to DJ. This person pretends that their job isn’t fundraising, but it really is…plainly due to the fact that they are always trying to get you to “sponsor” something. They have more Facebook friends than Steve Jobs and Tweet every second of their lives (checking in at nightclubs via Foursquare is the new thing), and they also travel a lot for “meetings” that no one can ever explain. They also like to use the word “exposure” and the phrase “get your name out there” a lot.

“Yo, this is Kevin, the marketing director at Insert-Hip-Sounding-Jewish-Organization. Hey dawg, I just wanted to get you in on this mad cool party we’re hosting. I’m gonna DJ some hot tracks I heard when I was in Tel Aviv last month and the local Hillel is sponsoring a latke eating contest. You’ll really get a lot of exposure and get your name out there if you become a sponsor. It’s only $2000, which isn’t much since 100 people will be there.”

Matisyahu: G-d. Matisyahu is non-profit G-d. If you can get Matisyahu to come to your event, it’s like you have some kind of iPhone that can call HaShem directly. Also, everyone claims they’ve “done some stuff” with Matisyahu, but it’s probably a lie because he seems really shy and reserved.

“Yeah Matisyahu is gonna be at the Young-Jewish-Professionals-Event. You know I hung out with him once for like, a whole weekend…we’ve done some stuff…a few projects. There’s a picture of us together on Facebook. OK, not really…I just saw him at Jewlicious that one time. But he did nod at me when I went ‘woohoo’ at him on Shabbos.”

Adult Learning: usually involves a rabbi that wants to pimp his/her non-profit or synagogue to some new people, but needs an avenue to do it that isn’t too obvious. It’s also a great tool for fund raising. If the teacher isn’t a rabbi or some kind of important sounding person, it usually shocks people because, as we all know, Judaism is a meritocracy.

“We’re doing some great Adult Learning Programs at Temple Blah-Blah-Blah including a class on making challah that’s taught by a five star chef who was on Food Network once.”

Kosher: something that annoys Jewish non-profits. Most Jews don’t keep kosher, but feel this obligation to have food brought in from kosher caterers just-in-the-off-chance that someone complains. Ironically, most of the JCCs that you go to do not have kosher kitchens, which defies logic or financial sense, considering that catering costs major bucks but throwing your pots and pans in the mikvah is only about $75 (Atlanta pricing). Also, no one has any idea what the term “glatt” means, but it sounds important so meat is always glatt.

“All of the food at the Young Jewish Professionals Networking Event is catered by Kornblatt’s kosher glatt deli. The guest speaker is Rabbi Yehuda Feldman who will be speaking on Jewish Business Ethics and the marketing director, Kevin Scherr, who just got off tour with Matisyahu is going to be DJing the event all night long…or at least until everyone has to go to bed.”

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The Secret Language of Jewish Communal Professionals

Like any profession, those of us who are Jewish-For-A-Living have a secret language that we use with each other. To the outsider, this language is strange and unfamiliar. And since I believe in openness, here is my own personal WikiLeaks glossary of Jewish non-profit speak. And if this article inspires you to change your non-profit, then let us know, because we’re here to help you.

Jewish Communal Professional: anyone who works for a Jewish non-profit that is specifically Jewish in nature (example: Jewish National Fund, Birthright Israel, PunkTorah). Note that this does not apply to owners of Jewish for-profit businesses, even if they give more tzedekah than the non-profits do.

“Joshua just got a job at Hazon as Director of Youth Projects. We’re so excited to have another Jewish Communal Professional in the family. Too bad he wasn’t a doctor like Gerald.”

Engagement: getting Jews in a room to do something, no matter what it is, and taking credit for it. Ideally, this activity would have some kind of Jewy-ness to it, but even that is open for debate.

“Here at the local JCC we are actively involved in engagement, which is why we host a kosher pizza party once a month in the lobby. And it only takes us three months to plan it, which is great turn around time given all the meetings we have to have.”

Community Building: also called Community Development, this involves getting people to know about what your organization does and getting them to become involved.

“XYZ Jewish Organization is committed to community building, bridging the gap between the people who care about what we’re doing, and the people who could care less.”

Doing Jewish: a term coined by college Hillel (also called Hill-Hell by people who have interned there in their youth), “doing Jewish” is similar to engagement in that it gets Jews doing something Jewish together. The difference is that engagement is more formal, while doing Jewish is more relaxed. It can also mean that you are doing something Jewish right now, and are unavailable to do something else.

“Steven can’t go to the movies tonight. He’s doing Jewish over at the Hillel House on campus. Something about Israel…I don’t remember. I think some Israeli guy is telling everyone about the Floatilla thing that happened three months ago.”

Jewish Leadership Training: no different that any other kind of leadership training, except that there’s a bunch of Jewish folks doing it. The training is usually in the form of an institute, a weekend retreat with something called “breakout sessions” and kosher food despite the fact that no one keeps kosher.

“Adam just got home from Jewish Leadership training in Teaneck. I think it will really help him as the new Director of Engagement.”

Immersion: taking someone and making them “do Jewish” for an extended period of time or with some kind of intensity. Like engagement, but on steroids and more expensive.

“This two year immersion program brings post-college Jews to neighborhoods in Israel to learn language, culture, and build relations between the US and Israel. It’s like Birthright, but for a really, really long time.”

Donor Development: fundraising from people

Strategic Development: fundraising from organizations

Long Term Financial Planning: thinking about fundraising from people and organizations

“Whether you call it donor development, strategic development or long term financial planning, we’re still trying to get people to give us their money. The older folks are the easiest ones.”

Team Building: some kind of pre-meeting activity that reminds you of summer camp or elementary school, is supposed to connect you with your spirit (see Oprah) and get people to learn more about you. Usually very childish, but we put up with it because there’s that one person who will complain if we don’t do it and make our lives really painful until the next meeting.

“Before our meeting of the Temple Sisterhood, I’d like to do a team building activity where we each go around the room and say our name, where we are from, and the name of a fruit that describes us best.”

Communications Management: the process of any large Jewish organization saying something. It usually takes several weeks and involves multiple meetings. The steps are as follows: 1) something happens (see Floatilla). 2) Jewish organization sits around for a while and talks about it. Possibly some team building taking place. 3) Multiple meetings of higher-ups who relay the message to the people lower-on-the-totem-pole. 4) PR person writes an email. It goes to the head honcho who approves it. 5) Email goes out. No one cares.

“We’re really glad that we have a new communications management specialist here at XYZ Organization. She has a masters degree from Brown and knows how to set up Microsoft Outlook. By the way, did anyone hear about Neil Armstrong landing on the moon? Crazy, huh? I just read about it in the Middle Market Jewish Times next to Sheila Rosenbloom’s kugel recipe.”

Jewish Community: three possible definitions for this. 1) The number of Jews in a city (how this is determined is still unknown). 2) The number of people in a given city that are involved with Jewish organizations (also called the Active Jewish Community). This number is usually 25% of the bigger number. 3) The number of Active Jewish Community people who go to events regularly and take on some role of prominence. This number is about 1% of the active Jewish Community.

So to recap: there are 100,000 Jews in Atlanta. 25,000 are active. 250 are really active. So how big is the community? We’re still not sure. But darn it if we’re not gonna get them active!

“He’s really active in building the Jewish community. Thirty people came to that JCC kosher pizza party. It was incredible. David Kleinbloom was there talking about Jewish immersion programs. Lots of engagement. Really great. I bet they got a lot of development out of it. But really, it’s about getting the Jewish communal professionals together to discuss communications management and community building. It’s a real exercise for the JCC, too. Good thing they all went to Jewish Leadership training.”

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